Nordstrom opens first men's flagship in NYC
Nordstrom has opened its first full-line standalone men's flagship in New York City. The three-level 47,000-square-foot store offers unique brand experiences and elevated services.
Among the store's offerings, an official Nordstrom release highlighted the efforts of Olivia Kim, Nordstrom's VP of creative projects, who has "curated a special Comme des Garçons shop that will feature one of the largest local selections of the fashion house's coveted brands."
Other unique brand experiences include the first ever men's designer shops for Valentino, Calvin Klein, Dior and Balenciaga. The brand spaces are tied together with a metal chainmail motif while still expressing each brand's unique identity through differentiated fixture systems.
The Nordstrom men's flagship also features branded footwear destinations from the Nike Men's Project and Christian Louboutin. Levi's has a Tailor Shop in the department store which offers customers access to the brand's Authorized Vintage collection, one of the largest vintage denim collections on the market. The brand is also offering a customization service, as is watch company Shinola.
Indeed, customization is one of the ways that Nordstrom has integrated digital into the men's in-store experience: through made-to-measure suiting and shirt brands base that use tech platforms. Samuelson Custom Suit Visualizer, for example, is an interactive digital made-to-measure suiting experience, while Eton Endless Aisle offers shirts and ties that can be browsed using a touchscreen.
Nordstrom has also partnered with its vendors to create unique product for the men's store. Premium denim companies such as Rag and Bone and Paige are offering limited edition washes, and Canada Goose has made a special-edition camo jacket exclusively for the men's flagship.
On the service side, Nordstrom is offering men mood board styling and the option to buy online and pickup in store, as well as three-hour delivery to any address in Manhattan. There is a tailor and shoeshine on site, and express services for emergencies such as lost luggage.
Nordstrom has also added a fully stocked bar called the Clubhouse Bar, which serves lobster rolls and hand-crafted cocktails. There will also be a coffee shop which will brew locally roasted beans, as well as offering draft beer.
The men's store will soon be joined by a larger women's flagship in Central Park Tower, spread across 292,000 square feet and seven stories. The store, slated to open in spring 2019, will feature the same interconnected design as the men's store, across multiple Columbus Circle and West 57th Street sites.
The Nordstrom men's store is now open at 235 West 57th Street in New York City.
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