Advocating their ‘FLOWERYOURLIFE’ slogan, Kenzo upheld its traditional celebrations of the summer season alongside national celebrities, with festivities in Madrid. The event was chosen to be held in Isabel II Canal Association’s gardens, in particular to celebrate the tenth birthday of the symbolic perfume, ‘Flowerbykenzo’.

Poppies, lots of poppies characterise this brand’s image-, many well-known Spanish personalities, following the dress code requirements of red, white and flowery prints, gathered for the annual tradition organised by the Japanese cosmetics company.

Amongst the audience sits a heavily pregnant Amelia Bono in a red dress accompanied by her super smart husband Manuel Martos, as well as various actors and models such as Olivia Molina, Ana Rujas, Priscila de Gustín and Laura Pamplona.

Most of the guests stuck strictly to the dress code and arrived in colours that Kenzo’s dress code suggested. Many of the female guests opted for short, red or raspberry-coloured dresses. Some of the most elegantly- dressed attendees, like Carme Chaporro and the actress Maria Léon wore black.