243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
By
DPA
Translated by
Erin Floyd
Published
Oct 4, 2018
Download
Download the article
Print
Text size

Zalando adds cosmetics for men to offer

By
DPA
Translated by
Erin Floyd
Published
Oct 4, 2018

German fashion e-tailer Zalando is adding cosmetics for men to its selection.


Photo: Zalando



The online retailer has been selling make-up, creams and perfume for women for over six months. The assortment for men will be considerably smaller, with 1,500 articles, compared to the 7,000 cosmetic products for women. Brands that the retailer will put on offer include House 99 by David Beckham, L'Oreal's Clarisonic, and Baxters of California, amongst others.

Claudia Reth, category vice president, said: “We are happy with the launch of Beauty for women in Germany... We see that 70% of our customers also buy fashion products when shopping Beauty, which confirms our cross-selling strategy by initial data points. This is why it’s the right time to add Beauty for men.”

Zalando also announced that it is rolling out its beauty section to Austria and Poland with a full assortment to come before Christmas.

Since 2008, Zalando has grown to become the largest online retailer in Europe, although business has seen a recent slowdown: in mid-September, the company lowered its forecast. Factoring into the slump, customers ordered more often in the second quarter, but with lower total purchase amounts on average than in the same period one year ago.

FashionNetwork.com with DPA

Copyright © 2024 Dpa GmbH