Sticking to its more and more international image, off-the-peg brand Zadig & Voltaire have chosen a shock pair of faces: Sean Lennon and his fiancée Charlotte Kemp Muhl. A nod towards its new activity in the music industry perhaps?

Sean Lennon and his fiancée Charlotte Kemp Muhl take a pose for Zadig & Voltaire - Photo : Olivier Zahm

The brand launched its own label with the aim of promoting young artists, therefore how fitting it is that the son of one of the most famous musicians of all time poses for the publicity campaign.

Photographing the pair was an experienced professional from the fashion world, Olivier Zahm, co found of the Purple magazine.

The shoot was held in May on the rooftops of Paris. Entirely in black and white, the new campaign placed the couple on site dressed in items and accessories from Zadig & Voltaire and all of the images will soon be available.

By Jonathan Fulwell (Source: C. Vautard)