Yet another deal for Castore as it links with 24 Hours of Le Mans

By

Sandra Halliday

Published
May 23, 2022

British sportswear company Castore is clearly a business on a mission — to reach out to as many consumers as possible by links with the specific sports they love. And its latest deal is with 24 Hours of Le Mans.

The company — of which tennis star Andy Murray is an investor — already has deals for cricket, multiple football teams and other sports globally. And now in the lead up to the centenary of the 24 Hours of Le Mans endurance race, it has struck a new deal with the Automobile Club de l’Ouest (ACO).

In a deal brokered by IMG, it becomes the official outfitter of the famous race (which is the world’s oldest endurance racing event) and in turn, the Triple Crown of Motorsport. 

The partnership agreement covers three years, and includes the 2022, 2023 and 2024 races, so Castore will be on board for the centenary celebrations in 2023.

The company has created “a premium range of fanwear that has the essence of this racing spectacle woven into its fabric”. Taking inspiration from posters and artworks from past through to present, the designs have an inherent nod to the rich Le Mans history”.

In practice that means T-shirts, polos, caps and more with the hero products including the Le Mans Pique Polos, Le Mans Track Jacket and the Le Mans Cap. 

Stéphane Andriolo, Automobile Club de l’Ouest Director of Clients and Events, said: “We are delighted to be associated with this rapid-growth brand whose premium performance wear is attracting attention in sporting circles around the world. The brand will be the official 24 Hours of Le Mans outfitter, with all representatives of the iconic race wearing the apparel.”

Rich Brooks, Director of Motorsport for Castore Sportswear added: “The 24 Hours of Le Mans represents cutting-edge design, engineering and construction and a continuous quest for improvement. That ambition is a perfect match for our ‘Better Never Stops’ philosophy and our pledge to use state-of-the-art techniques to make the world’s best-quality sportswear for the most demanding athletes.”