243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Translated by
Nicola Mira
Published
Oct 16, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Ultràchic, a fashion success story from Italy

Translated by
Nicola Mira
Published
Oct 16, 2018

Milanese label Ultràchic began almost as a pastime but has managed to make a name for itself with its own brand of chic, brightly coloured and playful ready-to-wear fashion at affordable prices. Ultràchic was founded in 2006 by Diego Dossola and Viola Baragiola. Its collections are produced entirely in Italy, mainly in Lombardy, and it claims 100 multibrand clients, plus a monobrand store at via Meravigli 18, in the heart of Milan, opened in 2015, and of course an e-store.


One of the looks which showed in Milan last September - Ultràchic


It all started when Diego Dossola met Viola Baragiola. At the time, the two friends worked for their respective family businesses, publishing for Dossola and knitwear for Baragiola. Being football aficionados, they decided to create three tongue-in-cheek football scarves in the colours of Italy's most prestigious and popular clubs - Juventus, AC Milan and Inter Milan - and approached some fashion stores with them, just before the Christmas period. They struck gold, winning over as many as 50 retailers. The luxurious scarves also provided the name for the label: ‘ultrà’ is the Italian term for a die-hard football fan.
 
From the scarves and a set of t-shirts inspired by the national teams competing in the 2006 Football World Cup in Germany, the creative duo rapidly moved on to a fully fledged ready-to-wear collection, distinctive for its prints and vivid colours, a fresh interpretation of womenswear infused with a young, quirky touch. With prices ranging from €500 to €1,000 for a dress and €300 to €500 for a skirt, with products rigorously made in Italy, rich in sophisticated details and positioned in the contemporary segment, Ultràchic managed to carve out a niche within the highly competitive world of fashion.

Executive functions are split up between Dossola, the creative director, and Baragiola, who is in charge of sales, with a staff of about 10 people working for them. The company produces a revenue fluctuating between €1.5 and €2 million, of which 60% is generated in Italy. Ultràchic is present on Farfetch.com and is also distributed in Russia, the Middle East, Asia and the rest of Europe. For the next summer season, it will be available at Parisian department store Le Bon Marché.

 

The Creative Director Diego Dossola - Ultràchic


“The fashion we make is colourful and ironic. The silhouettes are highly feminine. We sell well both to 25-year-olds and to more mature women,” said Diego Dossola. In September, Ultràchic joined the Milan Fashion Week calendar, showing its Spring/Summer 2019 collection.
 
“To show at the Fashion Week, that was quite something. I love telling stories through my clothes, and having to face the challenge of redesigning everything from scratch every four months. When I see a girl wearing Ultràchic on the streets, I swear, I’m really moved,” said Dossola with a smile.

Copyright © 2024 FashionNetwork.com All rights reserved.