TechStyle Fashion Group names Traci Inglis to GM and Chief Marketing Officer

By

Cassidy Mantor

Published
May 11, 2017

El Segundo, CA-based TechStyle Fashion Group has promoted Traci Inglis to a new role of GM and CMO where she will lead TechStyle's fast fashion brands, which include ShoeDazzle and JustFab.

Inglis joined TechStyle in 2013 and gained familiarity with ShoeDazzle and JustFab through increasingly challenging roles. Most recently she was the CMO for both JustFab and ShoeDazzle. Her focus is on driving consumer experience through a data-driven approach.

Adam Goldenberg, co-founder and co-CEO of TechStyle explained the company's focus and how Inglis is aligned with the future, saying, "at TechStyle, we see ourselves as a technology and media company as much as a fashion company... Traci has proven to be the rare fashion executive than can not only bridge those disciplines but execute across them at an extremely high level.”

Inglis brings over 15 years of industry experience to her new role. She graduated with a degree in business marketing and fashion merchandising. She began her career at retail consulting firm Alliance Data whose marketing clients include Victoria’s Secret, Express and Abercrombie & Fitch.

She continued her career in retail working with Limited Brands, Hot Topic and Westfield. Since joining TechStyle, she has helped redefine the consumer perspective for TechStyle brands. According to TechStyle's market research, its JustFab brand became the top source of consumer fashion inspiration, beating out Instagram and Pinterest in its market.

TechStyle's fashion brands include JustFab, Fabletics, ShoeDazzle and Fabkids. Its fast fashion brands alone shipped over 11 million items last year. Continued expansion is expected in the wake of JustFab adding plus size clothing, wide-width shoes and a line of lower price-point apparel at the direction of Inglis.