243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Published
Dec 9, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Ssense launches luxury dogwear

Published
Dec 9, 2019

Canadian luxury clothing retailer Ssense launched on Friday an exclusive collection for dogs. 

Ssense launches luxury dogwear. - Ssense

 
Marking the retailer's first expansion into petwear, the collection includes dog apparel and accessories from a mix of luxury brands and emerging designers. 
 
Ssense commissioned exclusive collections from the likes of 032c, Ashley Williams, Burberry, Smith, Stutterheim, Versace, and VIP, to name a few. For many of the brands, it was the first time producing dog apparel and accessories. 

The first items including harnesses, leashes, collars, sweaters, collar charms, and more retail from $60 USD to $1,395 USD.
 
The foray into dogwear was inspired by Ssense’s highly-popular Instagram series #SSENSEInterns, which features employees' dogs modeling in the latest fashions.
 
"Increasingly, millennials are spending more on their pets, especially dogs. There is a growing interest to reflect their individual style and their dog's personality through clothing,” explained Brigitte Chartrand, senior director of womenswear buying for Ssense. 
 
“With almost 80 percent of the Ssense audience falling between the ages of 18 and 34 years old, we saw an immediate surge in engagement whenever we posted #SSENSEInterns on our Instagram account. Furthermore, almost 70 percent of Ssense employees are millennials so we saw firsthand the growing focus that is placed on pets in our dog-friendly office.”
 
To launch the dogwear collection, “dog models" that reflect the personality of each brand were carefully selected. 
 
While items are now available on Ssense.com, collections by 1017 ALYX 9SM, MISBHV, Martine Ali, Maisie Wilen, Thom Browne, and more will be released in Spring 2020.
 
The Montreal-based company, founded in 2003, carries a mix of luxury, streetwear, and avant-garde labels like Off-White and Vetements.

It currently services 150 countries, generates an average of 76 million monthly page views, and has achieved high double-digit annual growth since its inception.

Copyright © 2024 FashionNetwork.com All rights reserved.