River island takes on new tech to better manage media assets

By

Nigel TAYLOR

Published
Jun 22, 2022

River Island wants to future-proof its digital media tech so the UK fashion retailer has hired media experience cloud company Cloudinary “to boost user experience, and shorten time-to-market”. 

It has engaged with Cloudinary’s Media Experience Cloud solutions and its Digital Asset Management (DAM) to improve customer experience and engagement.

Critical to River Island’s success is a strong digital performance, and a key factor in delivering the best possible online customer experience is getting new products to market faster. So the retailer will use Cloudinary to support this “by automating new media asset publishing across its multiple online channels”.

River Island said it expects Cloudinary’s automation “to significantly reduce the amount of manual work needed to collaboratively manage media assets, including searching and sharing content”.

David Edwards, Head of Architecture at River Island, said: “The future of our brand is what excites us most and we aim to take our popular digital experience from strength-to-strength.

“Cloudinary’s microservices-based, API-first and headless architecture is a great fit for us as it integrates well with our existing CMS and tools like Adobe Creative Cloud. We’re really excited to apply Cloudinary’s advanced, AI-driven capabilities, which will speed up our capacity to bring new products online and elevate the customer experience.”

Saranya Babu, CMO at Cloudinary, added: “Today the online shopping experience has to be engaging and as visually realistic and detailed as possible.

“Winning brands like River Island are eager to employ the latest technologies and future-proof their digital media tech stacks to deliver the kinds of experiences their customers have come to expect. We… look forward to supporting their business needs through this next phase of their growth.”