243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
By
Reuters API
Published
Jun 22, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Retailer Casino and L'Oreal team up to launch new beauty stores

By
Reuters API
Published
Jun 22, 2018

French supermarket chain Casinoand cosmetics group L’Orealare launching new beauty stores in Paris this weekend, the latest effort by brick and mortar retailers to retain customers in the face of online competition.



Photo: Maybelline New York


The two companies said on Friday that the new stores — dubbed “le drugstore parisien” — will offer beauty products and healthcare goods, as well as over-the-counter medicines.

For Casino, the tie-up with L’Oreal marks its latest move away from grocery stores, as France’s traditional retailers seek new ways to appeal to shoppers.

The first two outlets will open this weekend in the chic 9th and 6th districts of Paris, attracting shoppers with hairdresser and drycleaning services, shoe-shining machines and mobile phone charging points.

For L’Oreal, the stores will give its products greater exposure. Unlike large pharmacy chains such as CVS Health and Duane Reade in the United States or Boots in Britain, French pharmacies stock only medicines and a limited range of personal products and often have restricted opening hours.

The “drugstore” outlets’ longer opening hours are aimed at reflecting changing, modern lifestyles.

A spokeswoman for Casino said a third “drugstore” could open in Paris if the first two did well, and that Casino and L’Oreal might expand the concept abroad.

The companies did not give any financial details or targets for the “drugstores”.
Department stores in the French capital are also seeking to give consumers a more interesting shopping experience to lure them away from buying goods online.

In January, Le Printemps opened a food hall on the 7th and 8th floors of its Haussmann building dedicated to men’s fashion and luxury group LVMH
opened a second upmarket La Grande Epicerie store in Paris’s posh 16th district last year.

 

© Thomson Reuters 2024 All rights reserved.