Project New York debuts first retail pop-up

By

Jennifer Braun

Published
Jun 16, 2022

Project New York is set to launch a unique retail concept store in conjunction with the upcoming edition of Project, a trade show pioneered by Informa Markets Fashion. 

Taking place on July 18 and 19, the show will be held at Iron 23 in the Flatiron district with the new retail store located next door at 14 West 24th Street.

Dubbed 'Art, Artists, and Artisans: Project NY Retail Concept Store', the retail concept store will be the first to open its doors to the public adjacent to a trade environment and aims to highlight Project’s commitment to redefining the trade experience. 

The store was curated by industry veteran Maurizio Donadi and will sell one-of-a-kind, “made in Japan” vintage denim from his archive at Transnomadica, including fade-from-raw, selvedge and made-in-Japan denim, while presenting a provocative sustainable denim story.

Moreover, the retail space will include eight-to-ten hand-selected brands that feature exclusive drops for the pop-up, artisanal, and upcycled/responsibly made apparel, accessories, and footwear from around the world. 

“This year’s edition of Project New York is intentionally designed to be a true reflection of the times, featuring a highly curated collection of men’s contemporary and gender fluid brands and, for the first time at Project, bringing the consumer into the fold,” said Edwina Kulego, VP of international and men’s at Informa Markets Fashion. 

“We could not be more excited to introduce a unique retail concept that allows consumers an exclusive opportunity to take home a piece of history, including hand selected, one-of-a-kind items from the archive of Maurizio Donadi; as well as exclusive drops from artists, brands, and disruptors from across the globe in traditional and new mediums that provide consumers a dedicated space to discover up-and-coming brands and shop the available collections.”

As curator for Project, Donadi brings over 40 years of strategic management experience in fashion and lifestyle industries. He will equally be responsible for upcoming initiatives that reflect the continuing evolution of Project. 

“I am proud to announce my partnership with the Project show. As a team they’re committed to redefining the trade experience and our collaboration involves a series of initiatives meant to spark dialogue intersecting creativity and responsible practices,” added Donadi.

“As retail has always been important to me, the opportunity to build this two-day pop-up is both an adventure and an energizing creative prompt. All good reasons to be a part of it.”