Pour Moi Mel B link-up for 'Own Your Confidence’ campaign

By

Nigel TAYLOR

Published
Jun 4, 2023

Pour Moi, the lingerie and swimwear brand that said it “spreads positivity, empowerment and encourages people to be themselves”, has launched a suitably related campaign.

And heading the collaborative campaign is former Spice Girl Mel B who joins forces with Pour Moi to promote 'Own Your Confidence’, “dedicated to women celebrating women”.

Brand and celebrity come with a “shared belief that everybody deserves to feel confident no matter what shape, size or skin tone they may be” and fits neatly in with Pour Moi’s wide choice of sizing from A to J cup. 

As part of the campaign Pour Moi and Mel B agreed on no airbrushing on all imagery. The brand is also making a donation to Women’s Aid, of which Mel B and her daughter Phoenix Brown are patrons. 

Her daughter is also included in the pictures, as is her mother Andrea Brown, the multi-generational Brown family combining to show “how to feel confident, comfortable and fabulous in whatever you’re wearing”.

For the campaign Mel B selected a range of products across lingerie, swim and beachwear to wear. 

Michael Thomson, CEO and founder of Pour Moi, calle there “charismatic, confident and a true inspiration to many women” and said she “embodies everything our Own Your Confidence campaign stands for”.

And the celeb added that “it’s about being real, not being edited and not taking ourselves too seriously. I love that it was a collaborative experience – it was my idea to include my mum and my daughter at the shoot”.