Podcast: Isabelle Guichot on her first year as CEO of SMCP

Isabelle Guichot has taken on the challenge of becoming CEO of the French group SMCP, an accessible luxury giant going through a turbulent period. The group has an annual turnover of more than one billion euros.


Luxurynsight X FashionNetwork · Ep 53: Isabelle Guichot talks to Olivier Guyot about “The Importance of Strategic Sourcing” FR

As a guest on the LuxurynsightXFashionnetwork podcast, the director looks back on her career, which has seen her manage luxury companies such as Cartier, Van Cleef & Arpels, Lancel and Sergio Rossi, as well as develop the Balenciaga house over the past ten years.

In this exchange with Olivier Guyot, editor-in-chief France of FashionNetwork.com, Guichot, who joined the SMCP group in 2017 to become head of Maje, details her first months as the group's CEO and the challenges she faces in an unstable and unprecedented shareholder situation.

Between the transformation and the internationalization, the group seems to have overcome these obstacles with success, showing encouraging results for the first half of the year.