Nars expands 'Orgasm' collection

Nars is building on the reputation of its iconic "Orgasm" blusher with a trio of new makeup products.

The beauty brand has announced the addition of a new "Orgasm Afterglow Lip Balm," an "Orgasm Illuminating Loose Powder" and a "Limited Edition Orgasm Blush" to its roster, with the trio set to go on sale at Sephora. The lip balm will launch later Wednesday, exclusively via Instagram.

The products incorporate the rosy pink and gold-flecked shades of the original "Orgasm" blush, which launched back in 1999. Social media updates reveal the new lip balm to come in a creamy shade of pink speckled with metallic gold flecks, while the loose powder promises a shimmering golden glow for eyes, lips and face.

This is not the first time Nars has boosted its "Orgasm" category offering; current makeup options include a lip gloss, nail polish and liquid blush, amongst others.

The move comes weeks after Nars teamed up with luxury fashion label Erdem on a floral-themed makeup collaboration for Spring, dubbed "Erdem X NARS Strange Flowers," which was inspired by English garden florals and feminine hues.