Modefabriek BV launches consultancy agency Firma C

Modefabriek BV, owner and organizer of the bi-annual trade event Modefabriek, has launched its own creative consultancy agency, Firma C.


Amsterdam Denim Days impression - Photo: Denim Days

The newly launched agency offers companies a variety of services such as conceptualization, creation and coordination. Communications services are also available as well as full service event organization.

Caroline Krouwels, creative director at Modefabriek and Firma C, said in a press release: “We have 22 years of experience in, designing, creating and building distinctive events for business and consumer markets. [By launching Firma C] we would also like to offer this experience and expertise to other parties.”

Lucel van den Hoeven, managing director of Modefabriek and Firma C, added: “We are the professional partner for creative challenges. Realizing exciting experiences is what we do on a daily basis.”

The first edition of Modefabriek was held in 1996. In 2014, Modefabriek BV launched Denim Days Amsterdam in partnership with House of Denim, Kingpins Show and HTNK Fashion recruitment & consultancy. In 2017 Denim Days organized its first New York edition.  In April, a Nashville edition of Denim Days was announced, which will be held in November 2018. Modefabriek BV is also known in the Netherlands as the organizer of the Linda festival, a fair from the namesake women’s magazine.

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