Mango arrives in Kenya, expands its African footprint to 15 countries

Spanish fashion company Mango is expanding its presence in the African continent with the opening of its first store Kenya, in Nairobi, last weekend. The opening brings the number of Mango stores in Africa to 64, including four megastores, and continues a plan that will see it enter Angola with two stores in 2019.

The new store in Kenya is located in the Westgate shopping centre, the largest in Nairobi. Spreading over 620 square metres, the space showcases Mango’s women’s, men’s and children’s collections. The move is part of a international expansion plan, including the recent expansion in the Polish market, which has seen the brand arrive in 15 African countries since its launch in the continent 17 years ago. Cameroon, Egypt, Libya, Namibia and South Africa are some of the countries in which Mango has already established a retail presence.

The strategic opening comes as the company undergoes an internal restructuring, as announced on 27 October following the appointment of Toni Ruiz, former chief financial officer, as CEO of the brand. Tasked with leading Mango’s return to profitability, Ruiz will also focus on the firm’s digital transformation, which was kickstarted with the launch of an exclusive capsule collection for German e-commerce platform Zalando.

Currently, Mango has a presence in more than 110 countries through over 2,194 stores, with a total sales area of over 800,000 square metres. Last year, the company reported losses of 33 million euros on revenues of 2.194 billion euros, down 2.9% on the previous year.

Mango arrives in Kenya, expands its African footprint to 15 countries

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