Luxury fashion search engine Lyst launches in the Netherlands

By

Shomara Roosblad

Published
Jan 30, 2019

Luxury fashion search engine Lyst has launched a Dutch version of its international operating online platform.

The expansion to the Netherlands, as well as other recent market entries including Japan and Russia, is a result of a capital injection by Parisian luxury goods conglomerate LVMH. In May 2018, the company reportedly made an investment of about $60 million intended to expand Lyst’s online presence and reach younger shoppers.

The Lyst search engine offers 830 brands and e-stores and more than 4 million products for men and women.

Via the search engine, shoppers are able to search for items by brand or product category. The platform uses machine learning and artificial intelligence to offer customers a personal shopping experience. In addition, the search engine is also able to recognize preferences of registered users and offer personalized suggestions based on previous purchases and preferences. If shoppers decide to purchase an item, they will then be forwarded to the brand's online store, which is then responsible for the shipping.

Lyst was founded in London in 2010 by Chris Morton and Sebastjan Trepca. Today, the platform records 65 million visitors a year. In 2018, the luxury fashion search engine realized a 45% revenue increase to $325 million.