243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Translated by
Nicola Mira
Published
May 9, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

LuisaViaRoma joins forces with Chinese luxury e-tailer Secoo

Translated by
Nicola Mira
Published
May 9, 2019

Renowned Florentine multibrand retailer LuisaViaRoma and Secoo, one of China’s leading luxury e-tailers, have announced a partnership deal that is expected to become operational by mid-June, a key element in the internationalisation strategy being deployed by both parties.
 

LuisaViaRoma is featuring the Tom Sachs x Nike Mars Yard Overshoe model for a select clientèle - Facebook


The deal will enable the Florentine store, led by Andrea Panconesi and celebrating its 90th anniversary this year, to connect 500 out of the 600 labels it distributes, especially those on its e-shop, with the millions of high-end customers on Secoo.
 
The Chinese luxury e-tailer “will establish a more robust brand portfolio, tapping the 500 fashion and luxury brands linked with the Florence-based retailer. In return, Secoo will put at LuisaViaRoma’s disposal its know-how in the fields of mobile payments, order fulfilment and logistics,” stated the two companies in a press release.

Last year, LuisaViaRoma devised an international expansion plan hinging on a series of agreements with leading foreign partners, in order to deploy growth strategies in high-potential markets.
 
Secoo, founded in 2008 by Rixue Li, is also pursuing a strategy of international expansion. It opened a branch in Milan, which Secoo regards as a key city for the luxury industry, and last year it appointed  Federica Marchionni as international general manager.
 
According to Marchionni, “with Secoo’s 27 million high-end consumers, this collaboration is a win-win strategy which will enable both companies to exploit the web-based opportunities emerging in China. While LuisaViaRoma will strengthen its reputation in China, Secoo will consolidate its relationship with luxury labels.”
 
Secoo sells a vast range of products, from watches to cars, and has a catalogue of 300,000 items from over 3,000 international and Chinese brands. In 2018, the group generated a revenue of $783.6 million, equivalent to a 44% growth over 2017. As for LuisaViaRoma, in 2018 it reported a revenue of €124 million, 95% of which was generated online. To fête its 90th anniversary, it has announced a major show in Florence during Pitti Uomo, organised by Carine Roitfeld.

Copyright © 2024 FashionNetwork.com All rights reserved.