Lord & Taylor adds premium edge to Walmart.com

By

Sandra Halliday

Published
May 16, 2018

We all know that the internet has been a game-changer for retail, but just how much of a game-changer it is became clear on Wednesday when Lord & Taylor announced that it will begin to roll out the new Lord & Taylor flagship store on Walmart.com in the coming weeks. 

Before the internet age, upscale and mass-market retailers such as these two operated in completely different spheres and rarely interacted. But the multichannel nature of retailing today brings together such polar opposites more often.

“This innovative flagship is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence,” said RJ Cilley, SVP of Digital, Lord & Taylor, adding that it offers “the opportunity to serve exponentially more customers with our premium fashion offerings.”

The flagship will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, and will be part of Walmart.com's broader fashion destination.

"As part of the Walmart.com redesign, and our commitment to establish [it] as a destination for fashion, we recently relaunched our new fashion shopping experience,” said Denise Incandela, Head of Fashion, Walmart US eCommerce. “The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response. The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands.”

Lord & Taylor said its flagship store “features thousands of trend-right styles,” including women's, men's, and kids' clothing, shoes, handbags, accessories, and jewelry “that will be updated regularly.” 

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