Jacadi develops US operations

By

Sarah Ahssen

Published
Dec 5, 2020

35 years after arriving in North America, French childrenswear brand Jacadi is strengthening its presence in the region, its second largest market after France. The company, which currently operates 13 boutiques and an e-shop in North America, is focusing its efforts on digital development, in order to improve its omnichannel experience. 

As well as being sold through its own e-commerce site in the U.S., the IdKids-owned brand will now be available on Maisonnette.com, a premium children's fashion marketplace launched by two former Vogue editors. Jacadi's objective with the move is clear: increase its brand recognition and attract new customers. 

In parallel, the brand is also launching The Jacadi Club. For around $8 a year, Jacadi customers in the U.S. will be able to sign up to a loyalty program, with 100% of the profits going to Room to Grow, an NGO supporting some 1,500 families in need in New York and Boston. 

And the company isn't neglecting its brick-and-mortar network in the country either, having opened a new 1,500-square-foot store in Scottsdale, Arizona's Fashion Square mall in November.