Invicta Watch Group taps Shaquille O'Neal for multi-year deal and watch collection

By

Gabriella Lacombe

Published
Feb 24, 2020

Invicta Watch Group's Invicta brand has teamed up with Authentic Brands Group (ABG) for a multi-year partnership with famed retired basketball player and entrepreneur Shaquille O'Neal, complete with a new line of watches designed by the athlete.

The line of watches, made exclusively for Invicta, will feature "unique designs combined with innovative creations from Invicta...that represent the quintessential essence of the Invicta brand," the company said. 

Set to launch in spring 2020, the timepiece collection will be available at Invicta stores, via a variety of retailers worldwide, and on ShopHQ, the nationally distributed TV shopping network owned by iMedia Brands Inc., a partner of Invicta. 

"[O'Neal] has a broad reach to all of our customers as he brings his positive approach to life and a sense of style," said Eyal Lalo, CEO of Invicta Watch Group. 

Previously, O'Neal has entered into product collaborations with golf clothing brand Psycho Bunny and Skechers -- both children's lines -- and was the source of inspiration for Victoria Beckham's 2018 collaborative collection with Reebok. 

Invicta, the flagship brand of the Invicta Watch Group, was founded in La Chaux-de-Fonds, Switzerland in 1837, and was re-established in 1994 by Eyal Lalo. According to the company, Invicta designs over 1,500 unique models per year and has received 55 design and mechanical patents and holds 1,250 trademarks. 

Invicta's other timepiece partnerships have included collaborative collections with Marvel, DC, and the Star Wars franchise, among others.