Icebreaker brings Touch Lab to Bellevue, Washington and re-opens Portland flagship

By

Gabriella Lacombe

Published
Dec 6, 2018

New Zealand-based outdoor clothing and apparel brand Icebreaker is opening a new store location, or Touch Lab, in Bellevue, Washington and re-opening their Portland, Oregon flagship store.

The Washington Touch Lab will be located in Bellevue Square Shopping Center, situated on the ground level between Nordstrom and Macy's. The store is set to open this month.

The shopping center, located 12 miles east of downtown Seattle, is a mixed-use property housing offices, residences, hospitality amenities, food and entertainment. According to a press release, the center attracts over 16 million visitors each year.

The brand's Portland store, which was the first Touch Lab in the U.S. market, is also now set to re-open after undergoing significant renovations. Along with the Portland store, Icebreaker has also remodeled stores in Kitsilano, Park Royal and Montreal, Canada.

The brand now has a total of 12 Touch Labs throughout North America, in cities including San Francisco, Chicago and Toronto, as well as its newest Canadian Touch Lab in Laval, Quebec, among others.  

“Our North American teams have been putting in tremendous effort to re-establish and grow our brand awareness," said ​Luke Doddrell, Icebreaker GM in North America, calling the brand's latest move a "step forward in the U.S." 

Known for its merino wool apparel, Icebreaker is owned by VF Corp, which counts Vans, Timberland and The North Face among its other brands.