Graduate Fashion Week unveils Talent for Tomorrow campaign

By

Barbara Santamaria

Published
May 21, 2018

Promoting BA talent is Graduate Fashion Week’s main mission and its new campaign shot by photographer Damian Foxe shines a spotlight on the brightest designers from this year’s annual showcase.

Designers from institutions including the University of Central Lancashire, University of the Creative Arts Epsom, University of East London, De Montfort University and Manchester School of Art, take centre stage in the new Talent for Tomorrow 2018 campaign, ahead of the next edition of Graduate Fashion Week on 3-6 June.

The campaign was shot at the home of the showcase, the Old Truman Brewery in Shoreditch, and stars Austrian actress Coco König.

“The work being produced for 2018 is of the highest calibre and the campaign is truly original and extraordinary, reflecting the talent on show at Graduate Fashion Week. We look forward to seeing the collections used in the campaign on the runway in June,” said Martyn Roberts, managing and creative director of Graduate Fashion Week.

This season will see 25 catwalk shows take place as well as the expansion of Graduate Fashion Week’s International Fashion Award. Famous brands and designers including Superdry and Ralph Lauren will sponsor awards and events, and an exhibition space will provide a platform for graduates to interact with leading brands and universities.

The event is supported by Lifetime Patrons including Christopher Bailey, Victoria Beckham, Vivienne Westwood, Diane Von Furstenberg and Nadja Swarovski.