Gant promotes Brian Grevy to CEO role

Stockholm-headquartered Gant has announced that Brian Grevy, previously chief marketing officer, is taking over the reins of the company as Patrik Nilsson steps down from his role as CEO after four years.

Grevy’s appointment is effective immediately, and will see the former chief of marketing focus on creating one seamless consumer journey, increase mind share, and drive sales. He will report to the chairman of the board Thierry Guibert.

“Brian has been a key player in the global management team and I am happy to appoint him as CEO,” says Guibert. “His understanding of how to transform brands in today’s rapidly changing retail environment has already proven invaluable for growth at Gant. Looking ahead, his passionate leadership and boundless curiosity will be vital as we embark on the next stage of the Gant journey.”

Since joining the clothing brand in 2016, Grevy has implemented a plan to win the trust of the consumer in the modern marketplace. He has 20 years of experience in business management, including extensive brand and product development.

“Gant has a tremendous heritage and great potential – which is why I joined the company in the first place. Our intent is to continue to strengthen our business across all our markets through new innovations. The ambition is also to create operational leverage and efficiencies across the full value chain,” said the new CEO.

Prior to joining Gant, he was general manager of training at sportswear giant Adidas.

Gant promotes Brian Grevy to CEO role

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