Frugi kidswear launches first-ever TV ad

By

Nigel TAYLOR

Published
Oct 18, 2021

Childrenswear retailer Frugi is launching its first-ever television commercial. The ethical and sustainable brand’s ad will centre on the creative concept ‘Love the Planet You Play on’ and aims to draw a new audience to the brand "through a bright, fun, and playful execution”.

Produced in partnership with independent creative company Friendly Giants, the ad’s story introduces three lead Frugi products, its best-selling Skater Dress, Puddle Buster Coat and Parsnip Dungarees.

These items come to life when they’re on their own in the child’s bedroom and their chatter highlights product features “in a subtle way and injects brand personality”. 

The ad goes live from 18 October to 14 November to be broadcast on All 4 on Demand TV as well as via the brand’s owned media channels.

“Recognisable by their vibrant colours and playful characters, Frugi’s clothes contain clever design details, making them as practical as they are fun to wear, always with an environmental mindset of extending their usage and lifespan”, said Frugi. 

This includes reversible styles, interactive appliqués, and clothes with extendable cuffs and waistbands and adjustable shoulder straps that are designed to grow with the child. 

Head of Marketing at Frugi, Lara Smrtnik, said: “Our first TV ad marks a very exciting milestone for us as it is testament to Frugi’s fast-expanding brand presence. 

“Through our ad, viewers will be able to see our iconic products in a fun and memorable way. We hope that this ad inspires All 4 viewers and their families to love the planet they play on.”