Footwear label Caroline Groves rebrands

By

Barbara Santamaria

Published
Jul 6, 2020

Bespoke footwear brand Caroline Groves has unveiled a new visual identity and website to lead the business into a new era.

Dedicated to crafting handmade shoes, the firm said its refreshed branding aims to give the company a contemporary edge while recognising its legacy.

The rebrand has been delivered across all marketing touchpoints including product imagery, website, social media and packaging. And the move is part of a new strategy to fuel growth and build a stronger brand, underpinned by the launch of new premises and recruitment of a new generation of shoemakers.

Caroline Groves, who founded the business in 2003, explains: “Having honed my skills and sustained my business over many years, I am placing all my life’s work into creating a legacy.”

The brand was due to make its Paris Couture Week debut in collaboration with couturier Frol Burimskiy, this season, but due to Covid-19 it is now seeking a suitable alternative in London. 

Hand sculpted using traditional techniques, the brand’s shoes are "wearable collectors’ items", and have been showcased in various footwear exhibitions in the UK, including the V&A’s 2015 exhibition ‘Shoes: Pleasure and Pain’.