243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Published
Sep 27, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Birkenstock ramps up global expansion with debut US store

Published
Sep 27, 2018

After more than 50 years since launching in the US, German shoe maker Birkenstock is opening its first directly-operated store in New York with a bang.


Birkenstock



The brand, best known for its orthopaedic sandals which became part of the ugly-chic fashion movement that has dominated the industry over recent years, has selected New York’s historic Soho district for its first US store and 47th worldwide.

For the first time on US soil, customers will be able to step into the complete Birkenstock universe, where cork and leather take centre stage to present a growing range of men, women and children’s footwear and accessories, including not only the classic Arizona sandal but also newer additions such as trainers and boots, as well as socks and belts.

Birkenstock’s new skincare range, launched this year and made from a natural extract obtained from the outer layers of cork oak, will also be available.

And a special gallery area will be dedicated to showcasing limited-edition styles, such as the brand’s collaboration with Rick Owens – its first ever with a designer following a successful collaboration with Italian concept store 10 Corso Como.

To celebrate its bricks-and-mortar launch in the US, Birkenstock has teamed up with Brooklyn-based artist Amit Greenberg to create a playful campaign that reflects the company’s personality. It follows a series of graphic characters, invented by Greenberg, as they explore different parts of the city.

A limited-edition shoe style, and t-shirt celebrating the campaign will be available for purchase exclusively at the New York shop and the brand’s e-commerce site.

Birkenstock’s first US outpost will be located at 120 Spring Street.

Copyright © 2024 FashionNetwork.com All rights reserved.