Avon unveils new vegan skincare line

Avon is going vegan with its newest skincare launch.

The beauty giant has unveiled ‘The Distillery,' a five-piece collection of eco-conscious skincare solutions that are free from animal products and harmful chemicals.

The series includes a ‘Clean Break Cleanser,' a ‘Purify Facial Oil,' an ‘SPF 2F Day Cream,' a ‘C-Shot Powder' and a ‘Sleep Potion Night Cream.' The products feature low-water formulas and recycling packaging, where possible.

"There's an increasing number of well-informed and socially conscious customers who have a huge amount of choice," Gina Ghura, director at Avon's future innovation team, told WWD. "Distillery comes after years of scientific research so customers still get the performance they require knowing we've been respectful about ingredients."

Vegan-friendly beauty products are on the rise in the industry, in alignment with a growing consumer demand for socially-conscious formulas. The L'Oreal-owned makeup brand Dermablend Professional recently announced plans to eliminate animal-derived ingredients from its formulas to ensure that they are 100% vegan, while the retail giant Primark unveiled a vegan cosmetics line last month. Kat Von D Beauty, Charlotte Tilbury and Millie Bobby Brown have all launched vegan beauty products over the past few months.