Carrefour said it has joined forces with Google to create an online voice assistant called "Lea" as part of the French retailer's digital expansion.

Nike has launched a partnership with meditation app Headspace to add mindfulness elements to its branded training runs and workouts in a move that has caught the attention of consumers and industry insiders alike.

American entrepreneur Gary Vaynerchuck has joined the advisory board of Dutch company Juramy, the parent company of fashion label Balr., which is one of the fastest-growing fashion companies in the Netherlands.

The online platform offers Ferrari-branded clothing, accessories, bags, watches, shoes, eyewear and fragrances for men, women and children, as well as collectible items like scale models and other merchandise.

A report released by Brightpearl on Wednesday suggests that the introduction of try-before-you-buy services could spell disaster for unprepared e-commerce retailers, swamping them with returns and obliterating margins.

Analysts may be saying that technology is going to continue shaking up the beauty retail sector but it will only do so if it goes hand in hand with unique and creative ideas.

The technology accelerator by Fashion for Good and tech incubator Plug and Play announced the induction of a third cohort of start-ups, mentored by the programme's corporate partners.

The tech giant looks first to release a technology that will enhance the next generation of phones with accurate facial recognition and secure biometrics for payments, gesture sensing, and immersive shopping experiences.

A team of researchers at Northwestern University have published a report suggesting that a material called Graphene could double up as a hair dye.

Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.

Ebay is using AI to help consumers find the same and similar outfits worn by their favourite celebrities. The technology is enabling the platform’s new Shop the Celebrity Look service, launched this week.

French cosmetics group L'Oreal said on Friday it was buying Canadian beauty tech company ModiFace for an undisclosed amount, in a bid to beef up its digital offering.

Sustainable footwear brand Allbirds has launched a new collection of sneakers made from a textile derived from eucalyptus tree pulp. The Tree Collection is naturally moisture wicking and reduces water use by 95%.

The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.

Zara, the fashion chain owned by the world’s biggest clothing retailer Inditex, will introduce augmented reality displays from April, it said on Tuesday, in an effort to lure millennials into its stores.