Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.

Pepsi has extended its 2018 Love It Live It campaign celebrating global football fashion, with the launch of a capsule collection in partnership with Boohoo, Umbro, Le Specs, New Era and Anteater.

Amazon Fashion has enlisted five influencers to show how key pieces from Find’s SS18 collection can be styled to create a unique look, in a new campaign that is launching this Tuesday across Europe.

On Thursday, April 19, Maybelline New York revealed Danish model Josephine Skriver as its new global ambassador. The model will star in the cosmetics brand's upcoming advertising campaign, due to be unveiled in May.

The French fashion house has unveiled a series of images from its fall 2018 campaign, featuring fashion's hottest model-of-the-moment, Kaia Gerber.

Selfridges has worked with director and photographer Norbert Schoerner on a 60-second ad that will run in cinemas in London, Birmingham and Manchester from May 19.

Stella McCartney is continuing her work to promote environmental awareness and has linked with The RealReal luxury consignment firm for a campaign “to bring greater awareness to the circular economy for luxury fashion.”

With its new media campaign "Will Finds a Way", the US sportswear brand spotlights eight sportspeople, who tell their stories to actor and semi-retired pro-wrestler Dwayne Johnson (aka "The Rock").

CVS Pharmacy, the retail division of CVS Health, has launched its "Beauty in Real Life" campaign, featuring unaltered images in line with the new standards for beauty imagery announced by the retailer back in January.

Actress Annabelle Wallis has landed a new role as the face of the Panthère de Cartier watch.

Italian sport label Fila has revamped the Mindblower, one of its signature 90s sneakers, and is relaunching it by opening three pop-up stores featuring limited-edition models.

H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.

The fast-fashion retailer and French Montana are launching an extensive, 65-piece ready-to-wear collection this month.

The clip is part of Suave's stripped-back new campaign, which lifts the lid on gimmicks and also features models styling their own hair using the brand's new "Suave Professionals Styling Collection."

Dove has formed a two-year partnership with Cartoon Network to create youth-oriented programming designed to deliver a self esteem-boosting message of body positivity through the channel's Steven Universe show.