Wolf Produkties, Dutch styling agency, launches its own label WolfWare

Dutch styling agency, Wolf Produkties –known for working with brands, such as Vodafone, C&A, Linda Magazine and Rijksmuseum- launched its own label, WolfWare. 

The label consists of a womenswear collection, interior and accessories and will be available via the label’s online store.

Stylists Gaby Hanrath, Odette Roosterman and Barbara Dolk of Wolf Produkties created the label in line with the design agency. This resulted in a collection that includes graphic prints, different design techniques and comfortable silhouettes. WolfWare items are priced between €9, - for a button pack and €169, - for an oversized T-shirt. 

For the WolfWare launch campaign, the label collaborated with photographer Marc de Groot and Dutch actress Olivia Lonsdale, who modeled for the campaign. 

Designers Odette Roosterman and Gaby Hanrath founded Wolf Produkties in the late 1990s in Amsterdam. In 2012 Barbara Dolk joined the team. The design agency is known for working with well-known brands and magazines in the Netherlands.

By Shomara Roosblad