Rochas to open first womenswear pop-up store Paris

Rochas has announced the upcoming opening of its first pop-up store for women's collections.

The retail space, designed with elegance and modernity, will be located in the French capital's prestigious Saint-Honoré neighborhood on the Right Bank, a stone's throw from the famous Place Vendôme.

After previously opening a pop-up store for the relaunch of its men's collections in 2017, Rochas is now focusing on womenswear. From February 28, the luxury label will open a pop-up store showcasing a selection of women's ready-to-wear apparel and various accessories.

Located at 4 rue Duphot, this 130 sq m store combines traditional features with more modern details, such as concrete, creating an atmosphere that's warm, inviting and contemporary.

Inside, fashion fans will be able to browse and shop creations from the Rochas Resort 2018 collection, as well as ready-to-wear and accessories from the spring/summer 2018 women's collection.

The store will be open from February 28 to the end of June 2018.