Ralph Lauren prepares for Wimbledon with customisation bus

By

Barbara Santamaria

Published
Jun 27, 2018

To celebrate the upcoming start of the prestigious tennis tournament and its new Wimbledon collection, upmarket clothing brand Ralph Lauren is transforming a bus into a mobile customisation shop.

Stocking the Ralph Lauren Wimbledon collection plus vintage prints inspired by The Championships, the customisation bus will park near Wimbledon Park from 2-7 July and then again on 9-11 July.

London’s Regent Street park will also play host to the mobile customisation service on 1, 8 and 15 July.

The playful mobile shop will allow customers to print their favourite Wimbledon-inspired graphics on a polo shirt of their choice.

The customisation service for the limited-edition Wimbledon collection will also be available at Ralph Lauren’s recently expanded flagship store on Regent Street from 1 July.

Ralph Lauren has been the official outfitter for Wimbledon since 2006, dressing all on-court officials, umpires and ball officials for the tournament. It also produces a commemorative lifestyle collection for tennis fans, usually available in selected stores and the brand’s shop-in-shop at Wimbledon, located close to Court One and Centre Court.

Over the last few years, the brand has been increasing its focus on customisation as a way to provide added luxury to its customers. In 2017, it introduced customisable t-shirts in its US Open collection, and its Regent Street store features a customisation station for polos, shirts and blazers on the lower ground floor.