Pure Origin’s July edition to put the spotlight on denim

The second edition of Pure Origin, the sourcing event taking place alongside Pure London in July at London Olympia, will focus on the denim industry and its players as a way to explore how to make the popular material more sustainable.


Photo: Pure

The show will feature a dedicated Denim area showcasing leading denim manufacturers, including Rajby, a Pakistan-based producer of denim fabric and Soko Chimica, an Italian chemical production company with a focus on innovative solutions.

“We are launching a wide range of products this season, which include sustainable dyes, salt free dyes, and new dobby weaves,” says Saud Saeed, marketing manager at Rajby, who says the company is excited to present the innovations at Pure Origin and see the market response.

The denim area will be an internationally diverse platform with brands from Italy, Pakistan, UK, HK, China, Greece, Mauritius, India and Turkey, including YKK, My-Star, Master Textile and Abbigliamento G&G.

The theme will continue with an educational conference area called Origin Stage, where experts will present the latest developments in the sourcing world, delve into sustainable supply chains and talk about the future of textiles.

And further expanding on the key trends for the next season, there will be a Fabric Trends area with a curated group of exhibitors, selected by Coloro and WGSN, showcasing their latest creations.


Photo: Pure

“Following in depth market research it became evident that the biggest challenges in garment sourcing is the integration between sustainability and speed to market, supply-chain transparency and fabric and technological innovation,” says Julie Driscoll, managing director of Pure London.

“To provide knowledge and solutions in these areas, Pure Origin brings 150 exhibitors from 13 countries to create a wide range of business and networking opportunities, new thinking and innovation.”

This season, a delegation of 14 Mauritian textile and apparel companies, hosted by the Economic Development Board of Mauritius, will join the trade show for the first time. Exports from this country to the UK amount to some £177 million, with textiles and apparel topping the list of exports.

Finally, thermal insulation company Thermore will present its Bluesign-approved 100% recycled products such as Ecodown, whose production saves up to 10 plastic bottles per garment.

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