243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Published
Jan 22, 2016
Reading time
2 minutes
Download
Download the article
Print
Text size

Première Classe and Silmo establish a partnership

Published
Jan 22, 2016

Show organisers Première Classe and Silmo are playing the synergy card. In its next summer edition, starting on 2nd September 2016 at the Porte de Versailles exhibition centre in Paris, Première Classe will host a dedicated area for eyewear designers under the 'Silmo Paris' banner. The 300 m² area will group together some thirty brands, to be jointly selected by the two event planners.


From left to right: Boris Provost, in charge of brand strategy and development for Who's Next Première Classe,Isabel Beuzen, communications manager of Silmo, Eric Lenoir, Silmo exhibition director,Sylvie Pourrat, Première Classe exhibition director, and Xavier Clergerie, co-founder of the Who's Next Première Classe trade shows


The fashion accessories trade show features a range of products still chiefly focused on handbags, footwear and jewellery, and already hosts about fifteen eyewear brands. At the January edition, the latter will be pooled together for the first time in the same exhibition area. Thanks to the partnership with a highly regarded player in the optical industry, such as Silmo, Première Classe wished to strengthen its position in a segment which, year after year, is becoming a fashion accessory in its own right.

"Eyewear is a style segment and our visitors aren't optical industry professionals, they are fashion professionals," explained Sylvie Pourrat, Première Classe exhibition director. The new section will also contribute valuable information on the optical industry, which in France alone groups together 12,000 opticians.

"The purpose of this operation is to open a window on the future, and to introduce new avenues for eyewear distribution," added Xavier Clergerie co-founder of the Who’s Next Première Classe shows.

In its next annual edition, scheduled for 23rd to 26th September at the Villepinte exhibition centre, Paris, Silmo will feature an area for fashion accessories under the Première Classe label. It will be a way of complementing this partnership between the fashion accessories and the optical industry shows, both belonging wholly or partially, to Comexposium.

The format is still to be decided, but it is expected to feature some sort of concept store bringing together a selection of eyewear accessories. Also, Silmo has created a Première Classe award, allowing its winner to have a free booth at Première Classe.  
 

Copyright © 2024 FashionNetwork.com All rights reserved.