Pentland names sneakerhead Marc Hare as new Lacoste footwear product chief

By

Sandra Halliday

Published
Aug 24, 2018

UK-based Pentland has announced the appointment of Marc Hare as the new product director of its Lacoste Footwear joint venture and his background underlines the importance of sneaker culture and the streetwear influence in modern fashion.

 
Hare joins the business on September 10 after having run his own successful streetwear-inspired sneaker brand, Mr.Hare, since 2008. 
 
He will now lead the new ‘Mainline’ and ‘Future Concepts’ product teams and work with Lacoste JV CEO, Gianni Georgiades, to support the French company’s vision for the future of the brand.

Georgiades said the “appointment reinforces the ambitions we have for Lacoste footwear and I’m looking forward to watching the team push the boundaries into a new domain of innovation and excitement under Marc’s direction.”
 
Hare added: “Sneakers are a global language and culture that seemingly cannot be contained. Opportunities like this don’t come around very often, so any attempt at describing the excitement erupting from within me, at joining this team, would be a woeful understatement."
 
Pentland and The Lacoste Group announced a 50:50 joint venture based at the Pentland HQ in North London back in January. The JV manages the design, production and manufacturing of Lacoste’s footwear globally. Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.