243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Published
Jul 19, 2018
Download
Download the article
Print
Text size

Pandora lowers prices in China to fight grey market trading

Published
Jul 19, 2018

Danish jewellery house Pandora has announced plans to lower its retail prices in China after seeing its products increasingly sold on the  so-called ‘grey market’.


Pandora


Effective from this Thursday, the company said the price reduction will apply to the majority of its jewellery collections, lowering prices by an average of 15%. The move will bring Pandora’s Chinese prices in line with other markets.

But the main reason for the price cut is a rise in grey market sales. Unlike the black market, grey market goods are authentic, but are sold at a discount as they have been bought unofficially without permission from the brand’s owner.

This means Pandora’s jewellery is being sold outside of the brand’s approved distribution channels by unauthorised retailers, something aspirational brands tend to dislike as it can hurt their image.

In China, Pandora has seen double and triple-digit growth in revenues since its launch in 2010. The country accounted for 12% of the company’s total sales in the first quarter, however Pandora warned of a slowdown in May.

Kenneth Madsen, president of Pandora’s Pacific region, commented: “This price reduction across our jewellery assortment is one element in our strategic programme to limit grey market trading of our products in China, and continue to enhance our customer experience in the world’s largest jewellery market.”

The price cuts will be reflected across Pandora’s 170 concept stores in China, as well as its own e-commerce store and Tmall flagship store.

Copyright © 2024 FashionNetwork.com All rights reserved.