Maison Kitsuné opens NYC flagship, to launch first fragrance

By

Obi Anyanwu

Published
Sep 19, 2017

Maison Kitsuné this month officially opened its new flagship location in New York City at 248 Lafayette Street.
 

The music label and fashion brand closed its previous flagship store at the Nomad Hotel in Flatiron, which was later taken over by Want Apothecary. The new 1,400-square-foot flagship store sports an interior similar to its previous flagship, with grey tiles and carpeting and white walls and shelves that are complimented by metallic gold hanging racks and fixtures.
 
Mathieu Lehanneur designed the flagship's Parisian interior, as well as the store's outdoor courtyard.

In addition to opening its downtown Manhattan flagship, the Paris-based label is launching on September 29 its first-ever fragrance with James Heeley of Heeley Parfums.

 
The new fragrance named “Note de Yuzu” gets its scent from the yuzu fruit and features ingredients such as sea salt, white musk and Vetiver d’Haiti. Kitsuné partnered with Heeley Parfums on scented candles before working on its first fragrance, which launches on September 28 and will retail for $120 and $170.