Luxe jeweller Jessica McCormack unveils first website

By

Sandra Halliday

Published
Dec 12, 2017

London-based luxury jeweller Jessica McCormack has launched a new website with the launch marking the brand’s retail debut online.

The nine-year-old business until was available only at its Carlos Place store in Mayfair, London, an interesting concept store that has converted a townhouse and created a sales space that still looks and feels more like a luxury house than a shop. 

McCormack has been there for five years and has turned it into a quirky space that houses the brand’s design studio and workshop, filled as much with contemporary art, books, family photos, and antiques as it is with jewellery.

That makes the task of translating the Jessica McCormack experience into the online sphere quite tough. The company has worked round the issues by blending e-commerce with a strong focus on the brand’s story.

McCormack, whose business parters include diamantaire Michael Rosenfeld, has created a site where shoppers globally can buy direct from established collections such as Tattoo, Messenger of the Gods and Signature Button Back, as well as the new Chi Chi, Trip the Light Fantastic and Heart Ring collections. But they can also book a personal viewing at Carlos Place. 

The site also promotes options such as the brand’s ‘party jackets’, which “breathe new life into old, unworn rings by creating a new design to surround the existing one. The Jacket alters the look but preserves the fabric and essence of the original piece.”

And it tells the story of how the brand’s bespoke products are created, as well as introducing potential clients to the Carlos Place townhouse. 

“My international clients have been asking me to build an e-commerce site as we have [only] one retail location” McCormack said. 

Company CEO Colleen Caslin added: “Jessica McCormack has attracted an international following of jewellery collectors from around the globe. Adding the website allows unprecedented access to a relatively undiscovered new jewellery brand.”