Kiss opens first ever beauty pop-up

By

Cassidy Mantor

Published
Sep 26, 2017

Kiss Products Inc. has announced it will open its first ever pop-up shop called the Beauty Bar by Kiss. The New York pop-up shop will offer two days of manicures, a lash experience and influencer meet and greets.

In addition to manicures and "lashovers", the brand has enlisted beauty influencers Patrickstarrr and Larlarlee to help promote the event. Actress and singer Teyana Taylor will host a preview event the day before the pop-up opens.

"This pop-up is a new and engaging way to experience our brand," says Annette Devita-Goldstein, Senior Vice President of Global Marketing at KISS Products, Inc. This is the first interactive experience for the Port Washington, NY-based brand, which was founded in 1989 on the premise of bringing salon quality products to women at home.

Devita-Goldstein said the pop-up is not only meant to be a way to connect existing consumers with the brand but also to reach new consumers in a "fun and memorable way".

Patrick Simondac (aka Patrickstarrr) will participate in midday events on Friday, September 29. Laura Lee (aka Larlarlee) will be at the pop-up on Saturday, September 30. DJs will spin and there will be snacks there to keep customers in the shop for longer.

The pop-up shop is located at 224 Mulberry Street between Spring and Prince Streets in NY. It is open Friday and Saturday September 29th and 30th from 11:00am – 7:00pm. The shop is open to the public but customers are encouraged to register ahead of time.