KarmaLoop founder Greg Selkoe launches men's fashion site Wanderset

By

Obi Anyanwu

Published
Sep 22, 2017

Greg Selkoe, founder of KarmaLoop, on Thursday launched Wanderset.com, a new e-commerce destination for men’s fashion.
 

Selkoe is trying his hand at online shopping again with this new men’s fashion destination. He launched Karmaloop in 2000 and filed for Chapter 11 bankruptcy and left the company in 2015. In 2016, he launched men’s fashion website Curateurs with UpscaleHype co-founders Allen and Kyle Onyia. Curateurs was focused on men’s fashion and cultural influencers. The website later moved to Looklive.com, where users can get style inspiration from celebrities and influencers.
 
Backed financially by Flybridge Capital Partners, Twin Focus, Fabulous Brands, CrashFund and The Al Adawi Fund, Wanderset offers over 70 sought after brands, including Comme des Garçons, GucciGhost, Puma, En Noir, and Mr. Completely, among others. Much like Curateurs, the men’s fashion destination is focused on finding the next generation of designers and creatives and promoting them through storytelling.

Wanderset.com also launches with support from a number of influencers, or “Set Members,” including Trevor Andrew aka Gucci Ghost, NBA player Mike Conley, The Honest Company co-founder Cash Warren, and stylists Andrew Weitz and Ariel G among others. Each Set Member gets their own page called a “Set Page,” where they can merchandise and sell their favorite pieces from the website’s product offering.
 
“The explosion of social media and the impact cultural influencers wield on consumer buying decisions have set in motion a paradigm shift in how people want to browse and shop digitally,” said Greg Selkoe, Founder and CEO of Wanderset.com. “Cultural influencers have tremendous sway on people’s buying behavior. Wanderset has painstakingly sought out the true tastemakers behind today’s brands and fashion trends to breathe new life into online shopping.”
 
Selkoe leads Wanderset.com and is joined by Institution18b Las Vegas co-owner Wil Eddins, who serves as Wanderset Director of Business Development; Matthew I. Growney, Head of Brands, co-founder of Fabulous Brands and a senior advisor to PUMA / Kering Brands; Dina Selkoe, Creative Director, former creative director of Karmaloop.com; and Ben Sack, CTO, co-founder of BTG, partner at Apidae and owner/chief engineer of PushBuild.