Henry Cavill is the new Boss Eyewear ambassador

Boss Eyewear has revealed Henry Cavill as the latest ambassador for its glasses and sunglasses ranges. The British actor stars in a new #SharpenYourFocus campaign for the brand, channeling themes of focus and determination.

The luxury brand has picked a superhero as its latest global ambassador, since Henry Cavill has played Clark Kent and his alter-ego Superman several times on the big screen. Now, the British actor stars in an advertising campaign shot by Paul Wetherell, showing off the latest eyewear from the Boss brand.

Shot in black and white in a Milan studio, the campaign comprises portraits of the actor, photographed at close range to highlight his focus and determination. "Leading the way to achieve his goals, actor Henry Cavill perfectly embodies the spirit of Boss Eyewear," the brand explains in a statement.

Henry Cavill, who featured in TV's "The Tudors," stars in Christopher McQuarrie's upcoming movie, "Mission impossible: Fallout," in US theaters July 27.