HP launches smart watches for Tommy, Coach and other brands

By

Obi Anyanwu

Published
Oct 18, 2016

Engineered by HP, the smart platform from HP and Movado Group, announced the launch of smarter watches for brands Coach, Hugo Boss, Tommy Hilfiger, Juicy Couture and Scuderia Ferrari.

 
The new smarter watches—the Boss Classic Smartwatch, Coach Bleecker Smart, Juicy Couture Connect, Scuderia Ferrari Ultraveloce and Tommy Hilfiger TH 24/7—are supported by both iOS version 9 and above and Android version 4.4 and above smartphones. The watches receive notifications for calls, texts, emails, social media updates and calendar reminders in addition to five-day battery life, analog watch movements and water resistance capabilities.
 
“Customers want smart accessories that make everyday tasks easier and allow them to stay connected without forcing them to compromise on style,” said Bill Geiser, Head of Wearables at HP Inc. “Engineered by HP enables top fashion labels to maintain their brand’s design aesthetic and still support the digital essentials that make a smart watch experience compelling.”

HP partnered with Movado on the smarter watches to utilize the Engineered by HP platform on traditionally crafted watches. The new smarter watches first debuted at Baselworld 2016 in March following the launch of the Movado Bold Motion smart watch. The Movado licensed brands outperformed the watch category for the company in the second quarter and resulted in an increased outlook for fiscal 2017.
 
The new smarter watches will launch on October 27 and will range in price from $195 to $325.