Germany's EuroShop trade fair confirms 2017 edition

By

Barbara Santamaria

Published
Sep 22, 2015

The trade fair, which is one of Europe’s most relevant events for retail, has set the date for its 2017 edition. EuroShop will take place on five days in March 2017 in Dusseldorf, Germany.

The next edition of EuroShop will introduce new changes to the usual scheme, turning four former segments into seven different experience dimensions: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management.

The new layout will guarantee an even more visitor-oriented array of ranges, on the one hand, and provide scope for synergies in various dimensions on the other, as borders between the ranges will increasingly blur in the long run, as has been the case with display mannequins and high-end shop fitting with store design, for example.

Breaking all records, EuroShop 2014 welcomed 109,496 visitors from some 100 countries, gathering information on shopfitting, store equipment, store design and merchandising from over 2,200 exhibitors.

The registration period for EuroShop 2017 is now underway.