Eddie Bauer to open a shop-in-shop in Germany
The American lifestyle and outdoor brand Eddie Bauer is planning its first store location in Europe and has settled on a shop-in-shop in a Globetrotter store in downtown Cologne, with the opening scheduled for September 28.
“Eddie Bauer has been an online retailer in the German market for 25 years. We have been looking for the right partner and the best location for some time to build an even more intensive relationship with our retail customers,” said Bernd Niemeyer, Chief Marketing Officer Eddie Bauer Germany.
“The Globetrotter retail experience store in Cologne offers the active outdoor enthusiast a unique shopping experience and is exactly the right place for Eddie Bauer to inspire our customers with their excellent products," Niemeyer added.
The shop-in-shop is located in a special area on the second floor and will primarily carry the men's and women's outdoor collections, including the new Evertherm jacket, a down jacket without quilting seams.
The brand has also planned its first event for the new space on October 14. Alpine climber Caroline George will demonstrate her rock climbing skills on an in-store climbing wall and share with customers some of her tips and stories about her rock climbing adventures around the world. Colin Berg, a historian at Eddie Bauer, will also be on hand to talk about the brand's history.
Eddie Bauer was founded in 1920 in Seattle. The outdoor brand's range includes clothing, shoes, accessories and equipment. Eddie Bauer operates some 400 stores in the USA, Canada, Germany, Japan and other international markets.
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