243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
By
Reuters
Published
Nov 18, 2009
Reading time
2 minutes
Download
Download the article
Print
Text size

Claudia Schiffer plans to create own fashion label

By
Reuters
Published
Nov 18, 2009

By Astrid Wendlandt

BERLIN (Reuters Life!) - After lending her image to fashion designers for more than two decades, supermodel Claudia Schiffer says she is now ready to create her own fashion business, which could include cashmere wares and handbags.

Alberta Ferretti, Claudia Schiffer
Claudia Schiffer

The 39-year-old-German born model on Tuesday 17 November said she was looking to give her life a new direction and was on the lookout for partners to back the launch of her brand.

"I would love to create my own lines now," Schiffer told a luxury conference in Berlin organized by the International Herald Tribune.

"I want the brand to be timeless and classic, with a fashion sensibility."

Many celebrities before Schiffer have launched their own trademarked products, ex-pop star Victoria Beckham is getting rave reviews for her evening dresses, Jennifer Lopez launched her own perfumes and Paris Hilton got into luxury watches.

But Schiffer said the product would have to "speak to her" and be close to her personality.

"Consumers are not stupid. They do understand if you don't believe in your product," she said.

Schiffer said she was looking for business partners, who did not necessarily have to be German, and she aimed to give the brand a global reach instantly.

"I would love to do cashmere, it is something I wear all the time myself...I would love to do something that is a bit more price friendly and...a lot of cashmere is very classic, I would like to create something that is a bit more fashion," she said.

But while pursuing her new business interests, Schiffer, who has recently been featuring in Yves Saint Laurent, Salvatore Ferragamo and Alberta Ferretti ad campaigns, said she hoped to continue being a model for "as long as possible."

Schiffer began her modeling career in the late 1980s and is remembered for her Chanel and Guess jeans campaigns among many others. The model said that despite her very public persona, she was a shy person who was cautious and valued loyalty.

"It takes me some time to warm up, but once you are friends with me I am friends for a long time," she said.

"I am very loyal."

Schiffer, who has been living in England for the past nine years, said she often sought to get away from the limelight.

"I do enjoy having a quiet life and on the weekends, we go away to the countryside and do normal things which make me feel good."

(Editing by Paul Casciato)

© Thomson Reuters 2024 All rights reserved.