243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Published
Aug 28, 2009
Download
Download the article
Print
Text size

Biotherm calls on Mr Big from Sex and the City

Published
Aug 28, 2009

Biotherm
Chris Noth
As the release of the second Sex and the City film has been announced for next year, Biotherm has called on Chris Noth, also known as Mr Big, to win over prospective male consumers.

“The campaign will be rolled out in 2010 while the whole world is waiting for the release of the next ‘Sex and the City’ film in May, in which Chris will be continuing his role as the appealing Big,” explained Biotherm’s management, who reminded us all that “‘Sex and the City’ is one of the most watched series in the history of television.”

The actor will soon be appearing on screens with Renée Zellwegger in ‘My One and Only’ and with Julianna Margulies in the series ‘The Good Wife’. Even if Chris Noth remains relatively unknown to the majority of men, who constitute a minority of Sex and the City’s fan-base, the impact of his character on female fans should succeed in driving some towards male cosmetics.

Male cosmetics is a market that Biotherm for Men made a pioneering entry into in 1985, and which now the largest cosmetics groups are turning to. Today, men’s beauty presents the biggest prospect for development in the sector.

By Jonathan Fulwell (Source: Matthieu Guinebault)

Copyright © 2024 FashionNetwork.com All rights reserved.