243
Fashion Jobs
L'OREAL GROUP
Head of Advocacy & Influence - l’Oréal Dermatological Beauty - Copenhagen
Permanent · COPENHAGEN
ESTÉE LAUDER COMPANIES
District Manager (Funen/Jutland)
Permanent · AARHUS
ESTÉE LAUDER COMPANIES
Handelselev Med Speciale i Digital Handel - E-Commerce
Permanent · COPENHAGEN
ZIZZI
Online Buyer Til Fashion
Permanent · BILLUND
SAMSOE
Logistik Koordinator
Permanent · GLOSTRUP
ONLY
Business Controller
Permanent · BRANDE
ONLY
International Sales Manager
Permanent · BRANDE
JACK & JONES
Konstruktører, Jack & Jones og Jjxx
Permanent · BRANDE
BEST SELLER
Environmental Programme Coordinator
Permanent · KØBENHAVN K
BEST SELLER
Product Owner - Data-Driven Solutions & ai
Permanent · AARHUS
SELECTED FEMME/HOMME
Sales Representative
Permanent · BRANDE
L'OREAL GROUP
Key Account Relationship Specialist
Permanent · COPENHAGEN
SAMSOE
Business Controller (Sql And Data Analytics Specialist)
Permanent · COPENHAGEN
ACE & TATE
Optometrist Copenhagen i NY Østergade
Permanent · COPENHAGEN
VERO MODA
Business Controller
Permanent · AARHUS
VERO MODA
Buyer | Curve
Permanent · AARHUS
ONLY
Demand Planner
Permanent · BRANDE
L'OREAL GROUP
Supply Chain Graduate - l’Oréal Luxe Product Division - Copenhagen
Permanent · COPENHAGEN
KERING EYEWEAR
Kering Eyewear - Lindberg Junior Trade Marketing Manager
Permanent · AARHUS
ESPRIT
Area Manager Multilabel Nordic Women
Permanent · COPENHAGEN
ZIZZI
IT Operations Manager
Permanent · BILLUND
TJX EUROPE
Buying Coordinator
Permanent · COPENHAGEN
Published
Oct 22, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Alibaba gears up for ‘largest-ever’ 11.11 shopping festival

Published
Oct 22, 2018

This year marks the tenth anniversary of Alibaba’s 11.11 shopping festival and the giant Chinese e-tailer is celebrating the occasion with 180,000 brands, 200,000 offline smart stores and a ‘see now, buy now’ fashion show.


Alibaba CEO Daniel Zhang speaks at a press conference in Beijing - Alibaba


The November festival, previously known as Singles Day, is the world’s largest 24-hour online shopping event, generating over $25.3 billion in gross merchandise value last year.

Speaking in a press conference on Friday, Alibaba CEO Daniel Zhang said this year’s 11.11 will be the largest-ever in terms of scale and reach, combining online and offline retail through technology.

“This year marks the 10th anniversary of 11.11. On the back of China’s explosive digital transformation, the festival’s astounding growth over the past decade has powered the steady growth of quality consumption sought by Chinese shoppers. The evolution also showcases the development of the Alibaba ecosystem over time expanding well beyond e-commerce,” said Daniel Zhang.  

The company will put its New Retail strategy, which blends the online and offline experience, to test with a number of initiatives, including a new social tool for Tmall’s  ‘see now, buy now’ fashion show.

Global consumers will be able to engage with the show as it is broadcast live on ten platforms with the interactive element ‘Play Now’ by voting on the  best outfits. Over 60 Chinese and international brands will take part in the fashion show, which was first introduced in 2016.

“Over the last two years, we have pioneered the concept of New Retail to accelerate the digital transformation of the offline. We are excited by the impressive results achieved to date and will continue to be the driving force innovating for merchants and customers in the coming decades. We aim to become both the number-one business partner for brands and the number-one shopping destination for consumers,” Zhang continued.
 
Among a long list of new features, Tmall World, AliExpress and Lazada will bring 11.11 to hundreds of millions of overseas users, and 200,000 mom-and-pop stores powered by Alibaba’s Ling Shou Tong will provide online sales promotions.

Copyright © 2024 FashionNetwork.com All rights reserved.