1,210 exhibitors participate in Chic Shanghai

As many as 1,210 exhibitors from 21 countries and regions participated in the spring edition of Chic Shanghai 2018. More than 112,000 visitors from all business channels including leading department stores, shopping malls, multi-brand stores, agents and distributors among others, attended the three-day international event held in Shanghai.

"The consumers in China develop rapidly...  the Chinese market is consumer oriented, in demand is an individual young style. The offer has to adapt to the needs of this target group, the industry has to become even more innovative," said Chen Dapeng, president of Chic and executive vice president of China National Garment Association.

The international exhibitors in the Fashion Journey area of the exhibition came from Brazil, Denmark, Germany, France, China Hong Kong, India, Italy - with 40 exhibitors, again the biggest European participation - , Japan, Korea, Peru, Poland, Sweden, Spain, China Taiwan and the UK. The Polish Investment and Trade Agency participated for the first time in Chic with its national export program 'go-to-brand'.

Chic Shanghai is designed as a global platform for the fashion industry and fashion trade and integrates all resources that are relevant to successful development in fashion business in China. Showing at the leather and fur area Heritage, the International Fur Federation (IFF) presented for the first time with international producers such as the auction houses NAFA and SAGA.

The autumn edition of Chic is scheduled to be held from September 27-29, 2018.