Diadermine is set to release in January its new Hydralist line; targeted at Millennials or those aged 25-35 years old. The line is to be launched in association with Diane Ducasse, the founder of fashion label Da/Da.
To increase sales and improve brand perception across its beauty category, Germany's Henkel, which owns Fa, Schwarzkopf and Diadermine, is redirecting collections toward a more natural-conscious consumer and millennials.
L.A.'s Thomas Fire, which has expanded to an area larger than the size of New York City and continues to burn, has temporarily shut down Kylie Cosmetics' Oxnard, CA factory while state evacuations are carried out.
We may be deep into the Christmas shopping season but John Lewis is struggling to generate notable sales growth with its latest weekly results showing an overall sales rise of just 0.1% to £151.9 million.
NYX Professional Makeup has partnered with Samsung Electronics America to offer consumers a virtual reality interactive experience featuring beauty tutorials given by three brand ambassadors and beauty influencers.